Marketing for boats: The National Marine Manufacturers Association, the boating industry’s primary source of recreational boating research, statistics and technical data, recently released their 2010 U.S. Boating Industry Marketing Communications Influence Study. Of particular interest in this study, it was noted that the most influential marketing channels to prospective buyers were ranked as follows:
1) Dealership experience,
2) Internet research, and
3) Boat shows
The study continued by stating another key finding of the buying experience is prior to purchasing a boat, the average boat buyer seeks information from more than four different sources. The most often cited sources were internet research, advice from friends (word of mouth), boat magazines / publications and boat shows.
Many of the boat dealerships are spending their marketing dollars covering the dealership experience and boat shows but ignoring a key component of the buyers marketing channels. Rising Tide Media, a leader in boating website design, hosting, and marketing, is available for immediate consultation services to enhance the effectiveness of your marketing campaigns on the internet. Visit www.risingtidemedia.com for more information and we look forward to increasing the effectiveness of your internet marketing program.