Media Contact: Sarah Ryser
312-946-6285, sryser@nmma.org
For Immediate Release
Progressive Insurance Named Title Sponsor of
NMMA Boat & Sportshows
NMMA’s 18 Boat & Sportshows to Carry the Progressive Insurance Name from 2012-2014
CHICAGO – October 11, 2011 – The National Marine Manufacturers Association (NMMA), the world’s largest producer of boat shows and the association representing the recreational boating industry in North America, announced today Progressive® Insurance, a leader in boat insurance, as the title sponsor of its 18 boat and sportshows from 2012-2014.
―We’re thrilled to have Progressive® Insurance on board as the title sponsor of NMMA boat and sportshows. Our involvement with this great organization will help bring boating to more consumers and reach millions of potential show attendees, elevating the NMMA shows’ brand. In addition, this partnership will provide new resources to invest in our shows to help grow attendance, improve the consumer experience, and ultimately attract more customers for our exhibitors,‖ said Ben Wold, executive vice president, NMMA.
―We’re excited to collaborate with the NMMA and support the boating industry,‖ said Rick Stern, Progressive’s boat product manager. ―Seventy-five million people participated in recreational boating in 2010, and hundreds of thousands of them attend boat shows. This sponsorship is a great opportunity to let boaters know that with Progressive boat insurance they can go wherever they choose, whenever they choose and have peace of mind they’re protected with our flexible, year-round coverage.‖
Here is the official 2012 NMMA boat and sportshow schedule:
Progressive® Insurance Atlanta Boat Show, January 12-15, 2012
Progressive® Insurance Atlantic City Boat Show, February 1-5, 2012
Progressive® Insurance Baltimore Boat Show, January 19-22, 2012
Progressive® Insurance Chicago Boat, Sports & RV Show, January 12-16, 2012
Progressive® Insurance Kansas City Boat & Sportshow, January 19-22, 2012
Progressive® Insurance Louisville Boat, RV & Sportshow, January 25-29, 2012
Progressive® Insurance Miami International Boat Show, February 16-20, 2012
Progressive® Insurance Minneapolis Boat Show, January 19-22, 2012
Progressive® Insurance Nashville Boat & Sportshow, January 12-15, 2012
Progressive® Insurance New England Boat Show, February 11-19, 2012
Progressive® Insurance New York Boat Show, January 4-8, 2012
Progressive® Insurance Northwest Sportshow, March 28-April 1, 2012
Progressive® Insurance Norwalk Boat Show, September 20-23,
http://www.baltimoreboatshow.com/assets/cabinets/Cabinet61/NMMA%20Shows-Progressive%20Title%20Sponsor%20Release%20FINAL.pdf
